This is a podcast for entrepreneurs, brand builders, marketers and young advertising professionals. Co-hosted by Sudeep Chawla of Pidilite Industries & Sharavana Raghavan of Vitral Brand Expertise, the show to deconstructs and simplifies aspects of brand and marketing strategies to enable emerging businesses to build and serve remarkable brands.

In each episode, they take turns interviewing each other, on a specific topic, for 20-35 minutes. The episodes are left authentically raw, with minimal edits to capture the conversations in their true spirit as they happen.

Please mail us at mail@cobbcast.net with your feedback and suggestions.

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Latest Episodes

143) When Research Misleads: A Marketer’s Dilemma

In this truth-bomb-laden episode of CoBB, Sudeep Chawla interviews Sharavana Raghavan to unravel the paradox of marketing research, if everyone is doing it, why do mos...

142) Brand Hierarchy: How to Manage and Extend Your Brand Without the Chaos

In this episode of CoBB, hosts Sharavana Raghavan and Sudeep Chawla break down the often-misunderstood world of brand architecture — offering a practical framework to ...

141) Beyond Healthy: Discussing India’s Most Contrarian Report on Snacking

In this provocative episode of CoBB, Sudeep Chawla interviews Sharavana Raghavan on a bold new qualitative report, "Beyond Healthy: What Really Drives Snack Acceptance...

140) The Different Pains of Being a Good Marketer

In this episode of CoBB, hosts Sharavana Raghavan and Sudeep Chawla strip away the glossy veneer of marketing to reveal the gritty, unstructured reality that marketers...

139) Bullied by Q-Com? It’s Completely Your Fault.

In this episode, Sudeep grills Sharan on a brutally honest question - why are so many emerging consumer brands getting steamrolled by Quick Commerce platforms?Sharan s...

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