This is a podcast for entrepreneurs, brand builders, marketers and young advertising professionals. Co-hosted by Sudeep Chawla of Pidilite Industries & Sharavana Raghavan of Vitral Brand Expertise, the show to deconstructs and simplifies aspects of brand and marketing strategies to enable emerging businesses to build and serve remarkable brands.

In each episode, they take turns interviewing each other, on a specific topic, for 20-35 minutes. The episodes are left authentically raw, with minimal edits to capture the conversations in their true spirit as they happen.

Please mail us at mail@cobbcast.net with your feedback and suggestions.

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Latest Episodes

134) Advertising in the Era of Scroll, Skip & Swipe

In this episode, hosts Sharavana Raghavan and Sudeep Chawla dive deep into a timely challenge for brand builders — how can advertising truly make an impact in the age ...

133) Brand First, Creativity Second: How to Evaluate Advertising Effectively

In this episode, Sudeep Chawla flips the mic to interview Sharavana Raghavan on a deceptively simple but highly debated topic—how should one judge brand communication?...

132) To Get Better At Marketing: Dive Deep into Sales

In this episode, hosts Sharavana Raghavan and Sudeep Chawla discuss an unconventional yet powerful principle for brand builders — the importance of diving deep into sa...

131) From Hype to Business: Can Influencers Build Real Brands?

In this episode, hosts Sharavana Raghavan and Sudeep Chawla explore a growing trend—influencers launching their own brands—and why most of them fail.Sharan takes a fir...

130) Cart Before the Horse: When Trend-Driven Marketing Goes Wrong

In this episode of CoBB, hosts Sharavana Raghavan and Sudeep Chawla dissect how marketers often "put the cart before the horse" by prioritizing trends and occasions ov...

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