All Episodes
Displaying 1 - 20 of 149 in total
142) Brand Hierarchy: How to Manage and Extend Your Brand Without the Chaos
In this episode of CoBB, hosts Sharavana Raghavan and Sudeep Chawla break down the often-misunderstood world of brand architecture — offering a practical framework to ...
141) Beyond Healthy: Discussing India’s Most Contrarian Report on Snacking
In this provocative episode of CoBB, Sudeep Chawla interviews Sharavana Raghavan on a bold new qualitative report, "Beyond Healthy: What Really Drives Snack Acceptance...
140) The Different Pains of Being a Good Marketer
In this episode of CoBB, hosts Sharavana Raghavan and Sudeep Chawla strip away the glossy veneer of marketing to reveal the gritty, unstructured reality that marketers...
139) Bullied by Q-Com? It’s Completely Your Fault.
In this episode, Sudeep grills Sharan on a brutally honest question - why are so many emerging consumer brands getting steamrolled by Quick Commerce platforms?Sharan s...
138) What The Duck! - What Marketers Have in Common With Ducks
In this quirky yet insightful episode, Sudeep and Sharan explore an unusual analogy - how marketers are similar to ducks. Sudeep breaks down five distinct ways a marke...
137) Bharat on Wheels: Cracking Rural Distribution (Part 2)
In this follow-up to Episode 135, Sudeep Chawla continues his conversation with Sharavana Raghavan, diving deeper into how brands—both global giants and local heroes—h...
136) Micro Marketing: How B2B2C Brands Train The Best Marketers
In this episode, hosts Sharavana Raghavan and Sudeep Chawla explore a question many young marketers are asking today. How can you learn, grow, and make an impact when ...
135) Bharat on Wheels: Cracking Rural Distribution (Part 1)
In this episode, Sudeep Chawla interviews Sharan on one of the most under-discussed but critical topics in Indian marketing—how brands can build effective rural distri...
134) Advertising in the Era of Scroll, Skip & Swipe
In this episode, hosts Sharavana Raghavan and Sudeep Chawla dive deep into a timely challenge for brand builders — how can advertising truly make an impact in the age ...
133) Brand First, Creativity Second: How to Evaluate Advertising Effectively
In this episode, Sudeep Chawla flips the mic to interview Sharavana Raghavan on a deceptively simple but highly debated topic—how should one judge brand communication?...
132) To Get Better At Marketing: Dive Deep into Sales
In this episode, hosts Sharavana Raghavan and Sudeep Chawla discuss an unconventional yet powerful principle for brand builders — the importance of diving deep into sa...
131) From Hype to Business: Can Influencers Build Real Brands?
In this episode, hosts Sharavana Raghavan and Sudeep Chawla explore a growing trend—influencers launching their own brands—and why most of them fail.Sharan takes a fir...
130) Cart Before the Horse: When Trend-Driven Marketing Goes Wrong
In this episode of CoBB, hosts Sharavana Raghavan and Sudeep Chawla dissect how marketers often "put the cart before the horse" by prioritizing trends and occasions ov...
129) The Long Chew: Why Regional FMCG Brands Are Slowing Down & What They Must Do to Survive
In this episode, hosts Sudeep Chawla and Sharavana Raghavan dissect the challenges facing regional FMCG brands in India. With recent reports highlighting their slowing...
128) Copy Cats Will Fail: The Risks of Mimicking Trends and Competitors
In this episode, co-hosts Sudeep Chawla and Sharan Raghavan explore a critical challenge for emerging brands: the temptation to copy trends, competitors, and viral cam...
127) Is There Any Hope Left For Non-FMCG Marketers?
In this episode, co-hosts Sudeep Chawla and Sharan Raghavan challenge a widespread belief in the marketing world: Can marketers outside of FMCG develop world-class mar...
126) Why a Great Product Alone Won’t Build a Great Brand
In this episode, co-hosts Sudeep Chawla and Sharan Raghavan tackle a common entrepreneurial misconception: that a great product is all it takes to succeed. This conver...
125) AI Led Marketing Personalization: Balancing Connection & Engagement
In this episode of CoBB, hosts Sudeep Chawla and Sharavana Raghavan delve into the transformative role of AI in marketing personalization. Sudeep shares insights on h...
124) The Missing Marketing in the Middle
In this episode, co-hosts Sudeep Chawla and Sharavana Raghavan delve into a topic that is both critical and often overlooked in marketing: the role and importance of m...
123) Crafting Creative Masterpieces: Balancing Convex and Concave Lenses in Marketing
Join hosts Sudeep Chawla and Sharavana Raghavan as they delve into the fascinating world of marketing creativity. This episode explores how marketers can inspire great...