All Episodes
Displaying episodes 1 - 30 of 95 in total
89) Don’t Put All Your Eggs in the Q-Com Basket
In this contrarian episode, Sharan and Sudeep challenge the prevailing hype for Quick Commerce (Q-Com) and urge a balanced view on its transformative impact on FMCG bu...
88) What Politicians can learn from Marketers
In this intriguing episode, Sharan and Sudeep dive into a thought-provoking discussion that bridges the gap between political strategy and marketing savvy. They explor...
87) Brands Are Neither Assets Nor Investments
In this provocative episode, Sharan and Sudeep challenge the traditional view of brands in a way that will make you rethink your strategy. They dive into a compelling ...
86) Avoiding Marketing (B)loopers
In this episode, Sharan and Sudeep dive into the intricate world of marketing strategies gone awry. They unravel the common pitfalls that brand managers face when the...
85) Decoding Marketing Jargon - A Fun Quiz
In this fun episode, Sharan and Sudeep take a detour from their usual discussions. Expect a playful yet educational session, as Sharan springs a surprise quiz on Sudee...
84) Marketing Frameworks Vs Creativity
In this episode of Sharan and Sudeep dive into a thought-provoking debate: "Do Frameworks Stifle Creativity?”. It's a juxtaposition that delves deep into the heart of ...
83) 5 Red Flags for an FMCG Entrepreneur
In this episode, hosts Sharan and Sudeep dive deep into the challenges and pitfalls that FMCG entrepreneurs often face. They discuss the fine line between ambition and...
82) To be or Not To Be on IPL
In this week’s episode, Sharan and Sudeep dive into a question that keeps many a brand managers awake at night: To be or not to be on IPL? Known as the Super Bowl of...
81) Why Innovations Fail
In this eye-opening episode Sharan and Sudeep delve into the intriguing world of FMCG innovation and its pitfalls. They uncover the hidden challenges behind why over 9...
80) Marketing Effectiveness Vs Efficiency
In the episode, hosts Sharan and Sudeep delve into the intricate balance between marketing efficiency and effectiveness. The episode, begins with Sudeep's reflection o...
79) Building Offline Distribution
In this episode of CoBB | Conversations on the Business of Brands, Sharan and Sudeep unlock the secrets of mastering Offline Distribution. This isn't just about the wh...
78) Triggering Brand Growth with ALICE
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77) 5 Cs Of Sales Transformation
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76) Marketers Need To Lose Control To Gain Control
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75) How Premium Can Brands Drive Penetration
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74) How To Get Better At Marketing
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73) 7 Reasons Why Regional Brands Don’t Scale Nationally
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72) Future Proofing Marketing Careers
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71) Marketing Side of Sales (Part -3) - Merchandising
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70) Marketing Side of Sales (Part -2) - Shopper Marketing
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69) Marketing Side of Sales (Part -1) - Retail Classification
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68) Impact of the AI on Marketers
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67) Get Started on Your Distribution Journey
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66) How To Craft a Brand Story
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65) Sales Tales: The Ethical Dilemma of Action Vs Impact
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64) #PoliceWaliPublic - Interview with Sunchika Pandey
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63) Nurturing Your Marketing Career
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62) Shoestring Marketing
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61) Marketing To Influencers
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60) How To Be A Lazy Marketer
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