All Episodes
Displaying 31 - 60 of 141 in total
105) In Conversation With The Practical Marketer - Saurabh Bajaj (Part-II)
In the final part of our conversation with Saurabh Bajaj, EVP of Prepaid Marketing at Vodafone Idea and author of "The Practical Marketer," we explore his journey thro...
104) In Conversation With The Practical Marketer - Saurabh Bajaj (Part-I)
In this episode of CoBB, Sharan and Sudeep engage in a lively discussion with their friend and ex-colleague Saurabh Bajaj, currently EVP of Prepaid Marketing at Vodafo...
103) Brand Building From Scratch - Part 4 - Humans of Business
In the final installment of our special 100th episode, we focus on the human side of brand building—scaling teams, fostering culture, and the leadership strategies tha...
102) Brand Building From Scratch - Part 3 - Scaling Distribution
In the third segment of our special 100th episode, we shift focus to the critical challenges of scaling and distribution. Our expert panel, including Puru Gupta, Manas...
101) Brand Building From Scratch - Part 2 - The Road Ahead
In this continuation of CoBB's milestone 100th episode, we dive deeper into the world of brand building with our expert panel of guests. Hosts Sharavana Raghavan and S...
100) Brand Building From Scratch - Part 1 - Insights from the Frontline
In this landmark 100th episode, we bring together a dynamic panel of guests to explore diverse perspectives on brand building. Joining hosts Sharavana Raghavan and Sud...
99) T-Zone Specialisation: Deep Expertise For Wide Impact
Sharan and Sudeep delve into the concept of T-shaped expertise and its significance in various fields such as marketing, business, and even yoga. They discuss the impo...
98) Metrics & Measurements: Making Sense of the Numbers
Metrics & Measurements: Making Sense of the Numbers In this episode, Sharan and Sudeep delve into the crucial topic of metrics and measurements in business. They chal...
97) Navigating the Fine Line: Misleading Advertising
In this episode, Sharan and Sudeep delve into the complexities of misleading advertising within the realm of ethical marketing. They challenge the traditional understa...
96) Brand Loyalty: A Marketing Reality Check
In this episode, Sharan and Sudeep dive into the intricate realities of brand loyalty. Is it truly an emotional bond or merely a matter of convenience and habit? This ...
95) 3 Fs of an Effective Marketer
In this episode of CoBB | Conversations on the Business of Brands, Sharan and Sudeep dive into the core attributes that make a marketer effective daily. This is not ab...
94) Demystifying Unit P&L
In this episode, Sharan and Sudeep tackle the critical topic of Unit P&L, breaking down its importance, common pitfalls, and practical applications for startups. Wheth...
93) The Art of Insight: Priya Lobo on Shaping Market Trends
In the finale of our engaging three-part series with Priya Lobo, we dive deep into the mechanics of successful market research and the personal attributes that can mak...
92) Navigating a Career in Market Research: Insights from Priya Lobo, CEO - Ormax Compass
In this second instalment of our three-part series with Priya Lobo, CEO of Ormax Compass, we delve into her personal journey to the top and the vital lessons learned a...
91) Decoding Market Research For Start-ups with Priya Lobo - CEO Ormax Compass
In this enlightening episode, Sharan and Sudeep are joined by Priya Lobo, CEO of Ormax Compass and a veteran in market research. This episode kicks off the first part ...
90) When Culture Impacts Brands
In this thought-provoking episode, Sharan and Sudeep explore how cultural dynamics shape brands, flipping the conventional narrative of brands influencing culture. Our...
89) Don’t Put All Your Eggs in the Q-Com Basket
In this contrarian episode, Sharan and Sudeep challenge the prevailing hype for Quick Commerce (Q-Com) and urge a balanced view on its transformative impact on FMCG bu...
88) What Politicians can learn from Marketers
In this intriguing episode, Sharan and Sudeep dive into a thought-provoking discussion that bridges the gap between political strategy and marketing savvy. They explor...
87) Brands Are Neither Assets Nor Investments
In this provocative episode, Sharan and Sudeep challenge the traditional view of brands in a way that will make you rethink your strategy. They dive into a compelling ...
86) Avoiding Marketing (B)loopers
In this episode, Sharan and Sudeep dive into the intricate world of marketing strategies gone awry. They unravel the common pitfalls that brand managers face when the...
85) Decoding Marketing Jargon - A Fun Quiz
In this fun episode, Sharan and Sudeep take a detour from their usual discussions. Expect a playful yet educational session, as Sharan springs a surprise quiz on Sudee...
84) Marketing Frameworks Vs Creativity
In this episode of Sharan and Sudeep dive into a thought-provoking debate: "Do Frameworks Stifle Creativity?”. It's a juxtaposition that delves deep into the heart of ...
83) 5 Red Flags for an FMCG Entrepreneur
In this episode, hosts Sharan and Sudeep dive deep into the challenges and pitfalls that FMCG entrepreneurs often face. They discuss the fine line between ambition and...
82) To be or Not To Be on IPL
In this week’s episode, Sharan and Sudeep dive into a question that keeps many a brand managers awake at night: To be or not to be on IPL? Known as the Super Bowl of...
81) Why Innovations Fail
In this eye-opening episode Sharan and Sudeep delve into the intriguing world of FMCG innovation and its pitfalls. They uncover the hidden challenges behind why over 9...
80) Marketing Effectiveness Vs Efficiency
In the episode, hosts Sharan and Sudeep delve into the intricate balance between marketing efficiency and effectiveness. The episode, begins with Sudeep's reflection o...
79) Building Offline Distribution
In this episode of CoBB | Conversations on the Business of Brands, Sharan and Sudeep unlock the secrets of mastering Offline Distribution. This isn't just about the wh...
78) Triggering Brand Growth with ALICE
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77) 5 Cs Of Sales Transformation
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76) Marketers Need To Lose Control To Gain Control
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