100) Brand Building From Scratch - Part 1 - Insights from the Frontline
In this landmark 100th episode, we bring together a dynamic panel of guests to explore diverse perspectives on brand building. Joining hosts Sharavana Raghavan and Sudeep Chawla are two successful startup entrepreneurs and a seasoned CMO. Together, they dive into the intricacies of creating and scaling remarkable brands in today’s competitive market.
PANELISTS:
- Puru Gupta - CoFounder of True Elements, a brand dedicated to healthy breakfast and snacks, with a strong presence both online and offline.
- Manas Madhu - Founder of Beyond Snack, Kerala Banana Chips, which is pioneering the shift of Banana Chips from unorganized to organized snacking with a focus on quality and innovation.
- Sapna Desai - CMO at Manipal Cigna Health Insurance, with extensive experience in BFSI, telecom, and advertising sectors.
KEYSEGMENTS:
Introduction and Milestones (00:00 - 05:00)
- Celebrating 100 episodes of CoBB.
- Introduction of esteemed guests.
Guest Introductions and Brand Journeys (05:01 - 20:00)
- Puru shares the journey of True Elements, emphasizing healthy snacking.
- Manas discusses the inception of Beyond Snack and the challenges of standardizing banana chips.
- Sapna reflects on her marketing journey across different industries and her role at Manipal Cigna.
Brand Building Strategies (20:01 - 40:00)
- Discussion on the importance of standardization and quality control in product development.
- Insights into the role of packaging and branding in creating consumer appeal.
- The impact of consumer feedback and market testing on product iterations.
Navigating Challenges and Learning from Failures (40:01 - 55:00)
- Puru and Manas share their experiences of overcoming initial setbacks and pivoting strategies.
- The significance of persistence and adaptability in entrepreneurship.
Innovation and Market Trends (55:01 - 01:10:00)
- Sapna talks about the innovations in the insurance sector and how regulatory changes have facilitated faster go-to-market strategies.
- The guests discuss the shifts in consumer behavior post-COVID and the rise of e-commerce.
TAKEAWAYS:
- For Entrepreneurs: Embrace failure as a learning opportunity and continuously iterate your product based on consumer feedback.
- For Marketers: Innovation and adaptability are key in navigating market shifts and regulatory landscapes.
- For Brand Builders: Consistency in quality and a strong brand narrative can significantly enhance consumer trust and loyalty.
MEMORABLE QUOTES:
"Sales is the best feedback." - Manas Madhu
"Persistence and adaptability are crucial in the journey of brand building." - Puru Gupta
"Innovation in marketing strategies can drive significant growth, even in regulated industries." - Sapna Desai
As always, do mail us your feedback, comments and any questions you may have for our hosts at mail@cobbcast.net. We love hearing from you.
CONNECT WITH OUR HOSTS
Sudeep Chawla - Linkedin
Sharavana Raghavan - Linkedin
FOLLOW US
CoBB - LinkedIn | Instagram
CREDITS
- Album Art & Design by ting.in
- Voiceovers by Anjale Stephanos
- Music from Zapsplat.com
- Produced by Kapoor AV
- Shot at Recreate Spaces
- Edited by Arul G of ting
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