106) GAMeS D2C Brands Must Play
In this episode, Sharan and Sudeep dissect the critical “GAMeS” Direct-to-Consumer (D2C) brands must play to succeed. With a sharp focus on building sustainable growth, Sharan breaks down the essential elements that help brands scale beyond their initial online successes.
These include go-to-market (GTM) strategies, assortment planning, and leveraging existing online learnings for offline distribution.
Throughout the episode, Sharan and Sudeep emphasize that D2C is not just a strategy but a channel, highlighting the necessity for brands to diversify and scale through offline channels to achieve significant growth.
KEY TAKEAWAYS:
- Go-to-Market (GTM): Sharan emphasizes that brands need to start small when entering offline distribution, testing in limited geographies before expanding.
- Assortment: Prioritize SKU selection by focusing on products that work well in targeted offline channels, ensuring efficient use of resources.
- Messaging Consistency: It’s crucial to maintain a unified brand experience across both online and offline channels to build strong brand recognition.
- e-Leverage: Leverage existing online data and insights to streamline offline strategies, minimizing ramp-up time and maximizing impact.
- Systems: Building robust distributor management and tracking systems ensures teams are equipped to handle the complexities of offline expansion, allowing for better oversight and growth.
QUOTES:
- D2C is a channel, not a brand.
- You need to start small, test in a lower geography before you expand.
- Without a unified experience, customers won’t know what to make of your brand.
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RESOURCES & LINKS
Visit the CoBB website for more episodes and insights.
Connect with the hosts on LinkedIn: Sudeep Chawla | Sharavana Raghavan
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CREDITS:
- Album Art: Designed by ting.in
- Voiceovers: Anjale Stephanos
- Music: Sourced from Zapsplat.com
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As always, we’d love to hear your feedback. Please email us at mail@cobbcast.net with your thoughts or any questions for our hosts.
