90) When Culture Impacts Brands
In this thought-provoking episode, Sharan and Sudeep explore how cultural dynamics shape brands, flipping the conventional narrative of brands influencing culture.
Our hosts begin by discussing brands like Lays, which reduced palm oil in its chips sold in India, reflecting broader cultural trends driving brand strategies. They then delve into how iconic brands like Pepsi and Coke shaped culture historically, but today's focus is on the reverse: culture impacting brands.
Sudeep introduces "centralization of trust," where modern consumers trust themselves over institutions, reshaping brand strategies.
Key Cultural Shifts:
Self-Reliance: Consumers use information to make their own decisions.
Secure Experimentation: Growing trend of trying new things with assurance.
Positive-Sum Mindset: Favoring sustainable, socially responsible choices.
Possibility Mindset: Belief that anything is possible, inspired by success stories.
Sharan and Sudeep emphasize staying attuned to cultural shifts, advocating for proactive, questioning approaches to marketing.
Listen to younger team members for fresh perspectives.
Engage deeply with consumers to understand trends.
Integrate cultural insights into strategies to stay relevant.
This episode underscores the importance of cultural awareness in brand strategy. Sharan and Sudeep challenge marketers to embrace cultural changes as opportunities to innovate and lead.
For insights into the intersection of culture and marketing, join Sharan and Sudeep as they navigate the complex landscape of cultural impacts on brands.
As always, do mail us your feedback, comments and any questions you may have for our hosts at mail@cobbcast.net.
We love hearing from you.
CONNECT WITH OUR HOSTS
Sudeep Chawla - Linkedin
Sharavana Raghavan - Linkedin
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CREDITS
- Album Art & Design by Ting
- Voiceovers by Anjale Stephanos
- Music from Zapsplat.com
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