All Episodes
Displaying 1 - 30 of 141 in total
134) Advertising in the Era of Scroll, Skip & Swipe
In this episode, hosts Sharavana Raghavan and Sudeep Chawla dive deep into a timely challenge for brand builders — how can advertising truly make an impact in the age ...
133) Brand First, Creativity Second: How to Evaluate Advertising Effectively
In this episode, Sudeep Chawla flips the mic to interview Sharavana Raghavan on a deceptively simple but highly debated topic—how should one judge brand communication?...
132) To Get Better At Marketing: Dive Deep into Sales
In this episode, hosts Sharavana Raghavan and Sudeep Chawla discuss an unconventional yet powerful principle for brand builders — the importance of diving deep into sa...
131) From Hype to Business: Can Influencers Build Real Brands?
In this episode, hosts Sharavana Raghavan and Sudeep Chawla explore a growing trend—influencers launching their own brands—and why most of them fail.Sharan takes a fir...
130) Cart Before the Horse: When Trend-Driven Marketing Goes Wrong
In this episode of CoBB, hosts Sharavana Raghavan and Sudeep Chawla dissect how marketers often "put the cart before the horse" by prioritizing trends and occasions ov...
129) The Long Chew: Why Regional FMCG Brands Are Slowing Down & What They Must Do to Survive
In this episode, hosts Sudeep Chawla and Sharavana Raghavan dissect the challenges facing regional FMCG brands in India. With recent reports highlighting their slowing...
128) Copy Cats Will Fail: The Risks of Mimicking Trends and Competitors
In this episode, co-hosts Sudeep Chawla and Sharan Raghavan explore a critical challenge for emerging brands: the temptation to copy trends, competitors, and viral cam...
127) Is There Any Hope Left For Non-FMCG Marketers?
In this episode, co-hosts Sudeep Chawla and Sharan Raghavan challenge a widespread belief in the marketing world: Can marketers outside of FMCG develop world-class mar...
126) Why a Great Product Alone Won’t Build a Great Brand
In this episode, co-hosts Sudeep Chawla and Sharan Raghavan tackle a common entrepreneurial misconception: that a great product is all it takes to succeed. This conver...
125) AI Led Marketing Personalization: Balancing Connection & Engagement
In this episode of CoBB, hosts Sudeep Chawla and Sharavana Raghavan delve into the transformative role of AI in marketing personalization. Sudeep shares insights on h...
124) The Missing Marketing in the Middle
In this episode, co-hosts Sudeep Chawla and Sharavana Raghavan delve into a topic that is both critical and often overlooked in marketing: the role and importance of m...
123) Crafting Creative Masterpieces: Balancing Convex and Concave Lenses in Marketing
Join hosts Sudeep Chawla and Sharavana Raghavan as they delve into the fascinating world of marketing creativity. This episode explores how marketers can inspire great...
122) Vanity Metrics & Misguided Marketing
In this thought-provoking episode of Conversations on the Business of Brands (CoBB), Sharan and Sudeep dive deep into the pitfalls of vanity metrics in performance mar...
121) AI in Advertising: Enhancing Creativity or Undermining Emotions?
In this thought-provoking episode of CoBB, Sudeep and Sharan dive into the transformative role of AI in the world of advertising. Inspired by a controversial AI-create...
120) Positioning vs Proposition: Building the Foundation for Brand Success
In this episode, Sudeep and Sharan tackle one of the most critical yet misunderstood aspects of branding: the difference between Positioning and Proposition. Through t...
119) JAGUAR - When Insight is Out of Sight
In this episode, Sharan and Sudeep engage in a spirited debate about Jaguar's recent rebranding effort, which has garnered polarized reactions from consumers and indus...
118) From Campaigns to Culture: Living the IMC
In this episode, hosts Sharan and Sudeep tackle a cornerstone of modern marketing: Integrated Marketing Campaigns (IMCs). They explore the distinction between "doing" ...
117) Brand Extension Done Right: Strategies for Sustainable Growth
In this episode, hosts Sharan and Sudeep unravel the complexities of brand extension, offering a roadmap for sustainable growth without diluting the core identity of y...
116) Making Smart Media Choices: Head Vs Heart
In this thought-provoking episode of Conversations on the Business of Brands (CoBB), Sharan and Sudeep dive into the often overlooked balance between logic and intuiti...
115) Beyond Clicks: Why Brands Need more than Traffic in Content Marketing
In this episode, Sharan and Sudeep tackle a pressing question in today’s content-heavy marketing landscape: *Is traffic really a sign of success?* Diving into the ofte...
114) Integrated Marketing Campaigns - In a Digital World
In this episode, Sharan interviews Sudeep in a deep dive into how traditional and digital marketing approaches are evolving. They revisit the past reliance on TV as th...
113) Fight or Flight – Managing Brands Through Market Declines
In this episode, Sharan and Sudeep dive deep into the strategic decisions brands face when determining whether to "fight" and persevere or "flight" and pivot in declin...
112) Gaming the Long Chew – How to Accelerate Brand Growth Post PMF.
In this episode, Sharan and Sudeep dive deep into a critical topic for emerging businesses—how to leapfrog the "long chew" phase of the brand lifecycle and accelerate ...
111) Demystifying Product Market Fit
In this episode of, Sudeep and Sharan tackle the often misunderstood concept of Product-Market Fit (PMF). Drawing from their extensive experience in B2C and B2B sector...
In Conversation With The Co-Founder of ‘The Baker’s Dozen’ - Sneh Jain (Full Episode)
In this episode of Conversations on the Business of Brands, Sudeep and Sharan sit down with Sneh Jain, co-founder of The Baker’s Dozen, to discuss his journey of build...
110) In Conversation with the CoFounder of 'The Baker's Dozen' - Sneh Jain (Part-2)
In Part 2 of our conversation with Sneh Jain, co-founder of The Baker’s Dozen, we dive into the operational challenges and strategic pivots that shaped the growth of o...
109) In Conversation with the CoFounder of 'The Baker's Dozen' - Sneh Jain (Part-1)
In this episode of *Conversations on the Business of Brands*, Sudeep and Sharan sit down with Sneh Jain, co-founder of *The Baker’s Dozen*, to discuss his journey of b...
108) Want... Fear... Marketing
In this episode, hosts Sudeep Chawla and Sharavana Raghavan delve into the psychology of marketing by discussing the power of emotions in brand communication. The epis...
107) Brand Marketing Vs Performance Marketing
In this episode of CoBB, hosts Sharan and Sudeep revisit the ever-relevant debate between performance and brand marketing, analyzing the strategic shifts made by two i...
106) GAMeS D2C Brands Must Play
In this episode, Sharan and Sudeep dissect the critical “GAMeS” Direct-to-Consumer (D2C) brands must play to succeed. With a sharp focus on building sustainable growth...