02) Branding Without Marketing
Sharan interviews Sudeep on his views on building a brand without marketing. They speak about the difference between branding & marketing and how the responsibility of building a brand falls on the entire organization against being siloed into the marketing function. They dive deeper into how a good brand stems from the core DNA of the founder / leadership team and then permeates the culture of every function, across customer touch points. Do check out the example of great branding at the end of the podcast and the show notes for the reference links.
Show Notes:
Guy Kawasaki 'Art of the Start' Speech @TiECon 2006
Shantau Deshpande & Ashish Mohapatra on The Barbershop Podcast
CREDITS
- Album Art & Design by ting.in
- Voiceovers by Nadir Kanthawala of Pops in a Pod
- Music from Zapsplat.com
