CoBB | Conversations on the Business of Brands

Sudeep interviews Sharan on his disfavour for the the mainstream marketing narrative on generational classifications like Millennials, Gen-Zs, Gen-Xs, etc. Sharan implores marketers to look beyond generalisation and seek their own attitudinal niche segments. The hosts explore the concept of Life-stage marketing and how minor & major lifestyle disruptions create opportunities for brands to win over new customers. Listen till the end to find out which brands make the cut of being cited during this podcast.  

SHOW NOTES:

• Gen-X as defined by Britannica
• This is Marketing by Seth Godin
• New Consumer Classification System 

CREDITS

• Album Art & Design by ting.in
• Voiceovers by Nadir Kanthawala of Pops in a Pod
• Music from Zapsplat.com