04) Measure Whatever You Treasure
Sudeep speaks on the importance of inculcating the discipline of constantly measuring critical marketing metrics to track any form of marketing success. He assuages Sharan's concerns on cost and scale being unviable for emerging business by detailing work arounds and ad hoc research methods that can get the job done with some investment of thought and time. Sudeep goes on to explain why measuring marketing metrics should be a top-down activity driven directly by the founders and the leadership team.
SHOW NOTES
CREDITS
- Album Art & Design by ting.in
- Voiceovers by Nadir Kanthawala of Pops in a Pod
- Music from Zapsplat.com
