05) How to frame your Brand's Personality
Sharan presents a case for Brands to define and use their 'personality' to drive distinctiveness. Sudeep’s dislike for frameworks not withstanding, Sharan walks us through a couple of them he uses in secret. He lists the elements thats make up a Brand personality and encourage you to trust your gut more than any framework. Together they try to define the personality of a few popular brands to better understand the concept. In between all this, there is even a short detour to discuss the concept of Stereotypes vs Archetypes.
SHOW NOTES:
- Jen Acker's Personality Dimensions
- Carl Jung's Archetype Framework
- Royal Enfield - Brand Personality
- Fevicol - Brand Personality
- BoAt - Brand Personality
- The Hero & The Outlaw: Building Extraordinary Brands Through the Power of Archetypes (Book)
CREDITS
- Album Art & Design by ting.in of the Black & Yellow show
- Voiceovers by Nadir Kanthawala of Pops in a Pod
- Music from Zapsplat.com
