08) Before the Digital Dive...
This week's episode begins with Sudeep trying to provoke Sharan by asking him if digital first brands are a fad and they go into detail on what brands need to consider before taking the digital dive.
They set the context for where digital can serve its rightful purpose and ask brand owners and custodians to first frame their brand strategy and understand the consumer journey before getting into digital execution.
They also look at a few examples of how a few ‘digital first’ brands have embraced offline marketing tactics to better serve their brands.
SHOW NOTES
- Market Success Equation
- Uber Offline Campaign
- Google Maps Offline Campaign
- Paytm Sound Box
- Sharan’s Blog on Identifying the role of digital marketing
CREDITS
- Album Art & Design by ting.in of the Black & Yellow show
- Voiceovers by Nadir Kanthawala of Pops in a Pod
- Music from Zapsplat.com
