10) Creating a Brand Proposition
Sharan puts Sudeep on the spot to get him to create a brand proposition from scratch for a ‘Healthy Chocolate’ brand. Sudeep is more than upto the challenge with all the frameworks from his armour.
He systematically walks us through the different decision stages and considerations in creating a new brand, ladders up the benefits and summarises it all in the form of a pseudo concept narrative.
On the way, Sudeep lauds their R&D counterparts for working hand in hand and even championing most innovations, confident that none of them would ever listen to this episode.
They sign-off with a promise to build on this brand proposition, in the coming episodes, to creating a marketing brief.
Make sure you have downloaded the document in the show notes and follow along as you listen to this very educational episode.
SHOW NOTES
CREDITS
- Album Art & Design by ting.in of the Black & Yellow show
- Voiceovers by Nadir Kanthawala of Pops in a Pod
- Music from Zapsplat.com
