12) How to Write a Marketing Brief
Following-up on the promise from episode 10, Sharan invites Sudeep to further the case of the ‘Healthy Chocolate’ proposition.
Sudeep reframes the concept of a brief to something that marketers must pitch to the different stakeholders to get their buy-in and seek their support.
He walks us through a step-by-step approach to get the target consumers to try the new ‘Healthy Treat’. He insists on marketers taking their time with putting the document together primarily to internalise it and convert it into a story for the various stakeholders.
We recommend you download the document from the show notes, to follow along for this episode is loaded very practical and useful advice for all Brand Builders.
SHOW NOTES
WEBSITE: www.CoBBcast.net
CREDITS
- Album Art & Design by ting.in of the Black & Yellow show
- Voiceovers by Nadir Kanthawala of Pops in a Pod
- Music from Zapsplat.com
