CoBB | Conversations on the Business of Brands

Sudeep gets Sharan to rewind the clock back a decade and tell us all how he single handedly (🙄) rescued Tang India and moved it from a loss leader to a high profit high growth brand within three years. Sharan also speaks about a simple consumer insight led innovations that unlocked growth for the brand and even won it multiple international awards. Sudeep & Sharan point out that despite Tang being a part of Mondelez India, it was but a start-up brand within the system. Thus, making the case that building successful Brands is more about the mindset and approach to business than about the depth of pockets. SHOW NOTES: Tang India Launch TVC - 2011  Tang Recycle Themed TVC - 2012  Tang Fruit Equity TVC - 2013  Tang 1L TVC - 2014 WEBSITE: CoBBcast.net CREDITS Album Art & Design by ting.in of the Black & Yellow show Voiceovers by Nadir Kanthawala of Pops in a Pod Music from Zapsplat.com