14) Sales Vs Marketing - Can the eternal frenemies combine forces?
Sudeep answers the big question, by breaking it down to the bare bones. He speaks of long & short-term thinking that tends to pull in different directions by the very nature of the two functions. In the context of the listeners, he puts the onus on marketing managers to play an enabling role first and then get the buy-in from sales with a top-down approach.
The ever doubtful Sharan asks for a real life example of this approach ever working, and that get Sudeep to recount a mindset altering experience from his own career, when he from marketing worked with his sales partner to change the course of Cadbury Gems an oft sidelined brand within the Mondelez ecosystem.
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CREDITS
- Album Art & Design by ting.in of the Black & Yellow show
- Voiceovers by Nadir Kanthawala of Pops in a Pod
- Music from Zapsplat.com
