15) 7 Reasons Why Brands Fail & How to Avoid Them
More than 90% of all innovations fail and this is proof that processes and systems are not enough to guarantee the success of a Brand. In this episode, Sharan and Sudeep walk us through the most common reasons why Brands and Brand Building efforts fail despite following all the processes prescribed.
The core issues behind any Brand’s failure are largely common to big and emerging businesses alike. Sharan & Sudeep confess to there being other potential reasons too, but focus on the most common one that spell disaster.
Listen on for the seven deadly sins Brands tend to commit, and more importantly how to avoid them.
SHOW WEBSITE
CREDITS
- Album Art & Design by ting.in of the Black & Yellow show
- Voiceovers by Nadir Kanthawala of Pops in a Pod
- Edited by Janhavi Pethkar
- Music from Zapsplat.com
