16) What & How to Measure Pre & Post Ad Campaigns
Strap yourselves in, a grab a notepad and pen / pencil as is your wont. In this day of ‘LinkedIn’ advertising and a lot of iconic brands being panned for their unimaginative ‘value’ signalling and considering all publicity to be good publicity, Sudeep breathes in some fresh perspective.
Sharan interviews Sudeep on the pre & post measures brand owners and custodians must consider in evaluating every aspect of the a campaign. He explains how every step of the campaign has its role and how every stakeholder is responsible for specific measures on the campaign. He further breaks down some hardcore marketing jargon to make it easily understandable and more importantly logical.
Listeners, this one is a goldmine of marketing knowledge. Enjoy!
SHOWNOTES
Relates Episode: Measure Whatever You Treasure
WEBSITE
CREDITS
- Album Art & Design by ting.in of the Black & Yellow show
- Voiceovers by Nadir Kanthawala of Pops in a Pod
- Edited by Janhavi Pethkar
- Music from Zapsplat.com
