19) Is Your Brand Ready To Scale?
Often businesses delay active Brand Building. The most common cited reason is that we aren’t ready yet. One day, when they wake up to the need of having a strong brand, they immediately kick-off advertising mistaking it for Brand Building. This often is an exercise of finding novel ways to rid the business of money, with little to show for it. Unless a Brand’s fundamentals are on place, there is little chance of it gaining from all the advertising & marketing money.
In this episode Sharan & Sudeep walk listeners through checklist to determine a Brands Readiness to benefit from all marketing & advertising efforts and convert the spends into investments.
The show notes include a link to Vitral’s Brand Readiness quiz, that helps measure your Brand’s Readiness in under 10 mins. Be sure to make the most of it.
SHOW NOTES
Brand Readiness Quiz (Beta)
CREDITS
- Album Art & Design by ting.in of the Black & Yellow show
- Voiceovers by Nadir Kanthawala of Pops in a Pod
- Edited by Janhavi Pethkar
- Music from Zapsplat.com
