24) The Silent Salesmen
Sharan interviews Sudeep on what he calls an oxymoron on a title. Sudeep for his part turn’s the cliche of the the loud salesmen on its head to talk about the silent kind. The kind that continues to pull customers to pick your brand, even without the decibels.
Sudeep focuses on the different aspects of the brand pull creation including getting current customers to advocate the Brand. He goes on to detail a process of creating an army of silent salesmen to cover the last mile and win at the Brand’s zero moment of truth.
This is one rich episode for those looking to accelerate growth without the splurge on advertising.
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CREDITS
- Album Art & Design by ting.in of the Black & Yellow show
- Voiceovers by Nadir Kanthawala of Pops in a Pod
- Edited by Janhavi Pethkar
- Music from Zapsplat.com
