25) Price Tag Positioning
A lot of entrepreneurs do not think of pricing from a Brand Strategy angle. The tendency is to look at it as a derivative of multiple ‘uncontrollable’ factors.
Sudeep talks to Sharan about how Pricing must act as core Brand pillar, used to drive the Brand narrative and even enhance the overall Brand experience. They talk about how pricing can be used to determine the eventual positioning in the market, and even be used as a Growth lever.
They go into detail about discounting and how discounts can be used intelligently without devaluing a Brand and discuss the difference between making a Brand accessible vs making it affordable.
If you’re a Brand owner or custodian, this episode points to pricing as a strong growth & positioning lever that might have escaped the context earlier. Happy Listening.
Mail us at mail@cobbcast.net with your feedback and comments on the show.
CREDITS
- Album Art & Design by ting.in of the Black & Yellow show
- Voiceovers by Nadir Kanthawala of Pops in a Pod
- Edited by Janhavi Pethkar
- Music from Zapsplat.com
