28) Going To Market on the Brand Wagon
This episode, hop on the brand wagon with Sharan and Sudeep as they explore how Go-to-Market (GTM) choices can be extensions of the core brand strategy. In this episode, our hosts discuss how a brand-led GTM approach can help businesses make their products accessible, drive customer engagement, enhance sales conversion, and even sustain a competitive advantage.
They explain how aligning GTM planning with the brand's core values, target audience, product attributes, pricing strategy, communication strategy, and distribution channels can help create a compelling and consistent brand experience across all GTM touchpoints. They even use a graph to illustrate their points.
If you’re looking to enhance or even validate your company's GTM strategy, listen on! And be sure to check out the show notes for a visual reference of the graph used in the discussion.
As always, do mail us your feedback, comments and any questions you may have for our hosts at mail@cobbcast.net. We love hearing from you.
CREDITS
- Album Art & Design by ting.in of the Black & Yellow show
- Voiceovers by Nadir Kanthawala of Pops in a Pod
- Edited by Janhavi Pethkar
- Music from Zapsplat.com
