29) By the Power of Superstars!
This week we get into the one of the most debated and most entertaining of Brand Building topics. Should a Brand use celebrity endorsements or not?
There are two schools of thought. One, that says a well known celebrity can help build awareness and credibility for a Brand that might take years to build on its own. The other: Celebrities are so expensive that investing the money in marketing will pay far greater dividends on the Brand, in the long-term.
As is often the case, the truth is somewhere in the middle of both the extremes. On the episode, Sharan & Sudeep dig into their experiences of having used celebrities on their respective brands at different stages of their careers. They discuss the best and worst uses of celebrities to endorse brands.
They discuss a vast array of examples and even touch upon the impact of social media influencers and social media handles of celebrities having an impact on the Brand being endorsed.
Its a fun and informative conversation that will help you with what to consider, when you consider hiring a celebrity to endorse your Brand in the future.
As always, do mail us your feedback, comments and any questions you may have for our hosts at mailto:mail@cobbcast.net. We love hearing from you.
CREDITS
- Album Art & Design by ting.in of the Black & Yellow show
- Voiceovers by Nadir Kanthawala of Pops in a Pod
- Edited by Janhavi Pethkar
- Music from Zapsplat.com
