30) Integrated Mindful Campaigns
In this episode of CoBB, Sharan and Sudeep explore the world of Integrated Marketing Campaigns (IMCs) and how businesses of all sizes can run successful and memorable campaigns by following the basics of what makes an IMC successful and memorable.
They break down the four key components of an IMC - Consumers, Brand Experience, Approach, and Cross-Channel Adaptation - for Brands to create a unified and cohesive message that resonates with their target audience across multiple channels.
They break down each component and provide valuable insights an examples for those looking to create a strong Brand experience. Whether you're a small business owner or a Brand custodian, in any capacity, this episode offers practical tips on how to create an effective IMC that stands out in the crowded marketplace. Tune in to learn more!
As always, do mail us your feedback, comments and any questions you may have for our hosts at mail@cobbcast.net. We love hearing from you.
CREDITS
- Album Art & Design by ting.in of the Black & Yellow show
- Voiceovers by Nadir Kanthawala of Pops in a Pod
- Edited by Janhavi Pethkar
- Music from Zapsplat.com
