36) How to Write a Brand Concept
In Episode 32, where Sharan & Sudeep has discussed DIY market research, we had a lot of enquiries about research stimuli in general and Brand Concept cards in specific.
This episode, our hosts go into detail as to what a Brand Concept is. Whether you use it for market research or not, writing a Brand concept is core to a marketers job. So, they go on to describe how to write one on your own with a step by step break down.
They also bust a few myths and explain a few rules about writing a concept and actually write one on the show. The link to it is in the SHOW NOTES section.
Get out a pen and paper and get ready to take notes. You are going to need them for this one.
CREDITS
- Album Art & Design by ting.in of the Black & Yellow show
- Voiceovers by Nadir Kanthawala of Pops in a Pod
- Edited by Janhavi Pethkar
- Music from Zapsplat.com
