37) What Exactly is Strategy?
In today's episode, Sharan & Sudeep explore a fundamental yet often misunderstood concept: Strategy.
Have you ever come across organizations claiming to have a strategy but soon realizing that what they presented was merely a goal, a plan, or even a catchy slogan? We've all been there. It turns out that many strategies are not strategies at all. They lack the essential components that define a true strategy.
In the episode, our hosts uncover the distinction between goals, plans, and visions, and the concept of a strategy that goes beyond these individual ideas. They emphasize that a strategy is not just a singular objective but a collection of diverse ideas, accompanied by a concrete plan of action. Furthermore, they explain that any robust strategy is as much about what not to do as it is about what not to do.
Additionally, they break down the different components of a strategy, including the importance of context, the significance of making tough decisions, and the necessity of a well-coordinated plan of action.
As usual, they illustrate these with a couple of real world Brand examples and break-down every aspect of the strategy in detail for better understanding.
Join us as we unravel the true essence of strategy and its pivotal role in shaping the business landscape. Get ready for an insightful conversation with your hosts, as they look to clarify and simplify the concept Strategy in business.
CREDITS
- Album Art & Design by ting.in of the Black & Yellow show
- Voiceovers by Nadir Kanthawala of Pops in a Pod
- Edited by Janhavi Pethkar
- Music from Zapsplat.com
