40) Inspiring Creative Agency Magic
In this episode, we explore the world of creative agencies and the vital role they play in building successful Brands.
Have you ever wondered why more companies don’t build in-house creative agencies? Sharan dives deep into this question as he interviews Sudeep. They'll discuss the advantages of focusing on core competencies and accessing the latest skills in non-core areas. It turns out that agencies provide a valuable solution to these challenges.
They explore the awe-inspiring realm of creative agencies—the wizards behind translating marketing briefs into mind-blowing TVCs, dazzling digital creatives, and an array of captivating formats that leave you in awe and rake in big bucks. These agencies hold the key to building unforgettable brand experiences that resonate with audiences far and wide.
Now, hold your horses! You might be wondering, aren't some new-age businesses insourcing creative agencies? They dive headfirst into the pros and cons of this trend, uncovering why established giants like Cadbury, Coke, or Nestle still rely on external agencies for their advertising needs.
The hosts also shed light on how creative agencies are structured, with dedicated teams handling servicing, planning, and creative aspects. Furthermore, they share insights on leveraging agencies effectively, fostering long-term partnerships, and treating them as equal collaborators.
Remember, changing agencies should be a last resort. Sudeep emphasizes this point and explains that there are no bad agencies, only bad briefs.
Throughout the episode, Sharan and Sudeep provide practical examples, such as Ogilvy's successful collaborations with Cadbury and Pidilite. They highlight the importance of respecting agency professionals, giving proper feedback, and understanding the balance between demanding work and respecting their personal time.
So, get ready for an insightful conversation that unveils the secrets to creating magic with agencies. Join us as we explore the world of advertising and entrepreneurship, and learn how to harness the power of collaboration for exceptional brand success. Listen in!
CREDITS
- Album Art & Design by ting.in of the Black & Yellow show
- Voiceovers by Nadir Kanthawala of Pops in a Pod
- Edited by Janhavi Pethkar
- Music from Zapsplat.com
