45) The Dumbs & Smarts of a Marketer
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In this CoBB episode, Sharan and Sudeep discuss marketing and selling convictions. They emphasize the importance of sounding dumb in front of consumers to appear genuine and insightful in the marketing world.
They suggest developing telepathic empathy with consumers and asking basic questions to truly understand them. In the Indian context, starting with basic questions is crucial to obtain unbiased insights.
They stress the need for marketers to embrace sounding dumb and highlight that even children question marketers without fundamental knowledge. Marketers can create a foundation to sound smart by aligning consumer information with core human insights, brand purpose, and proposition.
Confidence is key in selling convictions. The hosts share examples from their experiences with kids and teens.
Join Sharan and Sudeep on CoBB to explore genuine curiosity and challenging the obvious in building and selling convictions. Tune in for insightful discussions on the business of Brands.
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CREDITS
- Album Art & Design by ting.in of the Black & Yellow show
- Voiceovers by Anjale Stephanos
- Edited by Janhavi Pethkar
- Music from Zapsplat.com
