48) A Marketer’s Survival Guide to Bozocity
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When starting your marketing career, especially after a sales stint, it's typical for anyone to feel out of place. A lot of marketers, make-up for this by over doing the mundane to demonstrate business. This is often leads to a vicious circle of lowly maintenance work and the marketers garner the reputation of being just about adequate, without ever developing strong marketing skills. Extended over a few more marketers this habit breeds groups of bozos, and is pretty easy for young marketers to get caught in bozocity.
Sharan interviews Sudeep on this episode of CoBB, about what young marketers must do to not just survive, but thrive in bozo city. Both hosts delve into their own careers, without claiming to have aced it, to explain the zones of activity for a new marketer. They also explain on one can earn credibility and build-up the power to influence key Brand decisions, to eventually become a marketing leader in ones own right.
If you're a marketer or even thinking of a career in marketing, this episode is a must listen.
As always, do mail us your feedback, comments and any questions you may have for our hosts at mail@cobbcast.net. We love hearing from you.
Reference Episode:
20) 5 Qualities of a Great Marketer
CREDITS
- Album Art & Design by ting.in
- Voiceovers by Anjale Stephanos
- Edited by Janhavi Pethkar
- Music from Zapsplat.com
