CoBB | Conversations on the Business of Brands

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Welcome back to another exciting episode of CoBB | Conversations on the Business of Brands!

In today's episode, our hosts Sharan and Sudeep embark on a riveting journey through the dynamic and ever-evolving realm of Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) industry.

Despite being among the oldest industries, FMCG continues to evolve rapidly, with low entry and exit barriers, often fostering intense competition. Businesses often handle too many priorities and changes simultaneously, resulting in high-stress situations, with little business impact.

Sharan believes that in reality, FMCG businesses are a lot more predictable than perceived. There are certain priorities and obstacles come along at a specific cadence of growth. Understanding these stages helps prioritise and focus on specific agenda, taking proactive action and accelerate growth.

Join Sudeep as he interviews Sharan, leveraging his vast experience working with and advising FMCG businesses of all sizes. Together, they provide a roadmap for businesses to identify where they stand in their evolutionary journey, and more importantly, how to pave their way towards greater success.

A peek into the 6 stages:

1. Start-up: The birth of a dream.

2. The Long Chew: Weathering the early storms.

3. Acceleration: Gaining momentum and scaling.

4. House of Brands: Diversification and expansion.

5. Multi-Nationals: Crossing borders and cultures.

6. Fortune 500: Scaling the pinnacle of success.

The magic of these stages lies in their adaptability. Discover why it's not just about ticking off the years, but about embracing the right strategies to transition smoothly from one stage to another.

Tune in and gain insights that transcend time, because when it comes to FMCG, it's not just about the products on the shelves – it's about mastering the art of evolution.

So grab your headphones, hit play, and get ready to unlock the secrets of the 6 stages of an FMCG business, in the latest episode of CoBB | Conversations on the Business of Brands.

As always, do mail us your feedback, comments and any questions you may have for our hosts at mail@cobbcast.net. We love hearing from you.

6 Stages of FMCG Business Evolution - Graph

SHOW WEBSITE

CONNECT WITH OUR HOSTS

Sudeep Chawla - Linkedin

Sharavana Raghavan - Linkedin

CREDITS

- Album Art & Design by ting.in

- Voiceovers by Anjale Stephanos

- Edited by Janhavi Pethkar

- Music from Zapsplat.com