CoBB | Conversations on the Business of Brands

Welcome to the 50th episode of CoBB: Conversations on the Business of Brands! In this milestone episode, we're thrilled to bring you an exceptional conversation with a marketing maven who has left an indelible mark on the industry and also the careers of our hosts. Join Sharan and Sudeep as they dive deep into the world of marketing, transformation, and personal inspiration with none other than Mr. Anil Viswanathan, the Managing Director of Mondelez Vietnam and former CMO of Mondelez India. In the episode, Anil presents unparalleled clarity to the table, even to pointed questions about sugar-loaded snacks. Delve into his candid insights on healthy snacking, consumer behaviour, and the power of choices in shaping brand narratives. Anil has spent over 23 years in the company he joined, but the organisation has changed from Cadbury to Kraft to Mondelez. We explore this dynamic journey of a thoroughbred marketer who shares intriguing anecdotes from his career, including the launch of new products during the COVID lockdown and the audacious move of introducing Oreo biscuits in India, as a chocolate company. Beyond marketing, Anil is a passionate marathoner who has inspired many in the Cadbury family to take up running. Discover how his love for running serves as a form of meditation and exploration, allowing him to connect with new cities, people and clear his mind. Find out how this passion for running, turns it into a metaphor for endurance in both personal and professional realms. This special episode, is a rich tapestry of insights, anecdotes, and wisdom. Join us for an enriching conversation that captures the essence of marketing, transformation, and the power of personal pursuits. Whether you're a marketer, a business enthusiast, or simply someone seeking inspiration, this episode is a must-listen! This is just the second half of the conversation. If you haven't already, check out part-1 from last week. Thank you for being a part of our CoBB community. Here's to 50 episodes of insightful conversations and many more to come! Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM⁠ It only takes a few minutes, and it will help us provide you with the content most relevant to you. As always, do mail us your feedback, comments, and any questions you may have for our hosts at mail@cobbcast.net. We love hearing from you. SHOW WEBSITE CONNECT WITH OUR HOSTS Sudeep Chawla - LinkedIn Sharavana Raghavan - LinkedIn CREDITS - Album Art & Design by ting.in - Voiceovers by Anjale Stephanos - Audio Edit by Jayesh Awtani - Music from Zapsplat.com