53) Magic of the first P
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Welcome back to another exciting episode of CoBB | Conversations on the Business of Brands!
Philip Kotler gave all Marketers the 4Ps and people have added to it liberally, taking it even up to 9Ps 🙂.
In today’s episode, Sharan & Sudeep discuss the first, and arguably the most important P - Product.
We come across a lot of small business owners who leverage their product to gain a competitive advantage. And no, we’re not talking about product differentiation here. Nor are we discussing distinctiveness as is the fashion these days.
We’re talking about how the product coupled with exceptional service can give a business a competitive edge.
Service here can be mistaken for customer service. If you’re selling a singular physical product whats the service orientation there?
The hosts walks us through having a service mentality to deliver a superlative customer or consumer experience.
It is about understanding the customer journey and ensuring that every touch point is moment of true delight.
Whether you’re in the product business or service business, you are truly in the experience business. When you deliver a superlative experience is when you position your business for success.
Listen in to this episode for this and more. As usual, the episode is loaded with present day examples, for better understanding.
Enjoy!
As always, do mail us your feedback, comments and any questions you may have for our hosts at mail@cobbcast.net. We love hearing from you.
CONNECT WITH OUR HOSTS
Sudeep Chawla - Linkedin
Sharavana Raghavan - Linkedin
CREDITS
- Album Art & Design by ting.in
- Voiceovers by Anjale Stephanos
- Edited by Janhavi Pethkar
- Music from Zapsplat.com
