54) Outsourcing Vs Insourcing Marketing
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Welcome to CoBB | Conversations on the Business of Brands.
In this episode, Sharan interviews Sudeep on a topic that perplexes many marketers – "Marketing Outsourcing Vs Insourcing."In the ever-evolving world of marketing, navigating the decision to outsource or insource can be like walking a tightrope.
It's not just about saving costs; it's about preserving your core competency and seizing opportunities. They discuss how to strike that balance.
Sudeep begins by dissecting the marketing process itself. From consumer insights to crafting the perfect messaging, and breaks it down step by step.
For a traditional FMCG company, certain steps are best kept in-house, while others thrive in the hands of agency partners. But with the rise of e-commerce, the game has changed.
He’s shares how e-commerce companies are taking control of critical steps, from channel selection to messaging, and even creative production. Is this the way forward, or does it come with hidden costs?
Don't miss the insights into the often-overlooked challenges of insourcing. Plus, they reveal a golden principle: always evaluate what's core to your brand and eliminate what's draining. And, regardless of your industry, never outsource the brand thinking entirely.
Listen in as our hosts navigate the intricate world of marketing outsourcing and insourcing, revealing the strategies that can take your brand to the next level. Enjoy!
As always, do mail us your feedback, comments, and any questions you may have for our hosts at mail@cobbcast.net. We love hearing from you.
CONNECT WITH OUR HOSTS
Sudeep Chawla - Linkedin
Sharavana Raghavan - Linkedin
CREDITS
Album Art & Design by ting.in
Voiceovers by Anjale Stephanos
Edited by Janhavi Pethkar
- Music from Zapsplat.com
