55) VC Vs Marketer’s Model of Brand Building (free ROI Template)
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This week, Sharan & Sudeep dive deep into a fascinating topic that's been creating quite a buzz in the world of marketing – "VC Vs Marketer’s Model of Brand Building."
In a landscape dominated by performance marketing, where every click and conversion is meticulously tracked, we're witnessing a shift that's leaving marketers with some tough questions. Is performance marketing the be-all and end-all, or has it started overshadowing the age-old art of brand building?
We unravel this tension between performance marketing and brand building, exploring how marketers are grappling with the catch-22 extremism of focusing on short-term revenue versus long-term brand value. Is it really an either-or scenario, or can these two approaches coexist harmoniously?
Join in as our hosts debunk some common myths about performance marketing, share real-world examples that showcase the delicate balance between brand building and performance marketing, and unveil a solution that could bridge the gap between the two.
Discover how to create brand metrics that matter, measure brand equity's impact on financial results, and align performance marketing with your larger brand strategy. Plus, we'll dive into the reevaluation of performance marketing ROI and leave you with three key takeaways that could reshape your approach to building and growing brands.
So, whether you're a seasoned marketer or a curious listener, this episode promises to ignite your passion for the ever-evolving world of brand building and performance marketing. Tune in now and gain insights that could redefine your brand's journey to success.
Make sure you download the ROI Template here.
Enjoy!
As always, do mail us your feedback, comments and any questions you may have for our hosts at mail@cobbcast.net. We love hearing from you.
CONNECT WITH OUR HOSTS
Sudeep Chawla - Linkedin
Sharavana Raghavan - Linkedin
CREDITS
- Album Art & Design by ting.in
- Voiceovers by Anjale Stephanos
- Edited by Janhavi Pethkar
- Music from Zapsplat.com
