CoBB | Conversations on the Business of Brands

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In this episode of CoBB | Conversations on the Business of Brands, hosts Sharan and Sudeep engage in a captivating dialogue with Jos Harrison, the global head of Design & Brand Experience at Reckitt.

Jos's career has been a testament to the power of design, a word that has remained consistent throughout his various roles. He enlightens us on the profound role of a designer, emphasizing that it's not about sketching and artistry but all creative problem-solving.

Discover how design is a cornerstone in brand building and how it differs in in-house and agency settings. Jos shares guiding design principles and provides real-world examples of design's transformative impact on brands. Uncover the challenges of crafting ideal design strategies, especially in the digital age and post-pandemic landscape.

Learn how collaboration with various departments ensures brand cohesion and the crucial art of creating a compelling design brief. Dive into the future with insights on emerging design trends and technology, pondering the relationship between designers and AI.

Jos imparts wisdom on team leadership and offers invaluable advice to budding designers and marketers. His career lessons serve as a guiding light in this rich and inspiring episode.

Join us for an exploration of design's intricate role in the business of brands, promising insights that transcend the realm of design enthusiasts.

Enjoy!

As always, do mail us your feedback, comments and any questions you may have for our hosts at mail@cobbcast.net. We love hearing from you.

https://cobbcast.net/SHOW WEBSITE

CONNECT WITH OUR HOSTS

Sudeep Chawla - Linkedin

Sharavana Raghavan - Linkedin

CREDITS

- Album Art & Design by ting.in

- Voiceovers by Anjale Stephanos

- Audio Edit by Janhavi Pethkar

- Music from Zapsplat.com