57) Is it True or just Marketing?
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Today, we're diving headfirst into a topic that often feels like a paradox: ethical marketing. In this episode, we look to unravel the conundrum surrounding ethics and marketing, proving that they're not as distant as they may seem.
Sharan & Sudeep begin by challenging the common perception that ethics and marketing don't belong in the same sentence. Ethical marketing isn't just about avoiding deceptive tactics; it's about so much more. They break down the concept into 4-5 crucial facets that every marketer should consider.
Sudeep explores the revolutionary idea that consumers, not companies, foot the bill for marketing. It's about doing only what's necessary and using the rest to enhance consumer value. Discover why your product or service is your most potent marketing tool and how to maximise consumer value while maintaining transparency.
They delve into the importance of truthful claims, transparency, and avoiding marketing to vulnerable groups. But that's not all; we also discuss what marketers can do to uphold ethical standards, from knowing your consumers intimately to understanding the nitty-gritty of your products and services.
Listen in to this inquisitive conversation as Sharan & Sudeep share their knowledge and insights to navigating the complex realm of ethical marketing. They show you how to approach it as if you were marketing to your own family. Ready to unravel the truth behind marketing?
Enjoy!
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CREDITS
- Album Art & Design by ting.in
- Voiceovers by Anjale Stephanos
- Audio Edit by Janhavi Pethkar
- Music from Zapsplat.com
