58) Build Your Own Super Brand - BYOSB
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In this episode, Sharan & Sudeep delve into the essential strategies and decisions you need to make as an entrepreneur to build a lasting brand for your business.
Have you ever wondered why some businesses seem to effortlessly stand out from the competition while others struggle to gain traction? Sharan and Sudeep tell us that building a brand is not an afterthought; it should start right from the inception of your business. In this episode, they debunk common myths about brand building, including the misconception that it's expensive or something to consider later down the road.
Instead, they provide a practical roadmap for aspiring entrepreneurs, outlining five crucial decisions that can set your business on the path to becoming a super brand. These decisions cover understanding your market, identifying your target audience, crafting a unique positioning, defining your brand's personality, and creating a solid messaging framework.
Join us as our hosts share their insights and expertise on why these decisions matter and how they can save you time and resources in the long run. Whether you're a startup founder or an established business owner looking to strengthen your brand, this episode is packed with actionable advice that can transform your approach to brand building.
Don't miss out on this opportunity to learn how to Build Your Own Super Brand - BYOSB.
A PDF of the frameworks that Sharan uses in his actual Brand workshops is here just for you.
Enjoy!
As always, do mail us your feedback, comments and any questions you may have for our hosts at mail@cobbcast.net. We love hearing from you.
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- Album Art & Design by ting.in
- Voiceovers by Anjale Stephanos
- Audio Edit by Janhavi Pethkar
- Music from Zapsplat.com
