61) Marketing To Influencers
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Welcome back to another exciting episode of CoBB | Conversations on the Business of Brands, with Sharan and Sudeep! Today, we're delving into the fascinating world of marketing to influencers. You read that right. Not Influencer marketing, but marketing TO influencers and you're in for a treat.
In this episode, they unravel the intriguing dynamics of influencers in the business world. From contractors to doctors, we explore how you have the power to choose your influencers and, most importantly, why you should. Discover the immediate returns and amplified impact on your marketing efforts as we discuss the art of influencing the funnel.
But that's not all. Sudeep also unveils the secrets of building sustained loyalty that goes beyond campaign-to-campaign strategies. It may not bring immediate rewards, but as he reveals with examples like Cadbury Celebrations, it's the time to embrace hyper-personalization.
With brands like HUL, Pidilite, and Asian Paints leading the way, we explore the concept of hyper-empathy and how it's crucial in this age of cross-category competition. As we dive into the Fevicol story, you'll understand why empathizing better can be a game-changer.
In a world where businesses are vying for attention and consumer loyalty, we provide you with the key takeaways to succeed. Choose your influencers wisely, test your choices with short-term campaigns, and invest in hyper-empathy for the long term.
This episode is packed with insights, real-world examples, and actionable advice.
Listen in as our hosts walk us through how we should market TO influencers.
You don't want to miss this!
As always, do mail us your feedback, comments and any questions you may have for our hosts at mail@cobbcast.net. We love hearing from you.
CONNECT WITH OUR HOSTS
Sudeep Chawla - Linkedin
Sharavana Raghavan - Linkedin
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CREDITS
- Album Art & Design by ting.in
- Voiceovers by Anjale Stephanos
- Audio Edit by Janhavi Pethkar
- Music from Zapsplat.com
