62) Shoestring Marketing
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Welcome to the latest episode of CoBB | Conversations on the Business of Brands!
Today, Sharan & Sudeep tackle a challenge that many face: "Marketing on a Shoestring Budget."
In a world where building a brand is often associated with deep pockets, they debunk that myth. They show you how to focus your efforts, even on a limited budget.
They dive into the common financial constraints that businesses encounter, from unit economics to platform margins. Discover the key to planning your budget effectively and ensuring a 6-month runway.
One game-changing strategy we discuss is the power of niche marketing. Forget the big audience and focus on solving the problems of a specific group. It's not just cost-effective; it's a smart approach that Atomberg and Canva mastered.
Learn about low-cost marketing strategies, creating engaging content, and building a community. We'll reveal how to leverage AI to your advantage, making it a must-have for any business.
Collaborations and partnerships can be your secret weapon. We share success stories and the rules to follow.
And don't forget the art of "Jugaad" - those ingenious, innovative ways to go viral and make a splash in the market.
Listen in to uncover these savvy techniques for shoestring marketing and learn how to build your brand without breaking the bank.
It's a journey that's all about being smart, strategic, and having fun along the way.
Enjoy!
As always, do mail us your feedback, comments and any questions you may have for our hosts at mail@cobbcast.net. We love hearing from you.
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Sharavana Raghavan - Linkedin
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CREDITS
- Album Art & Design by ting.in
- Voiceovers by Anjale Stephanos
- Audio Edit by Janhavi Pethkar
- Music from Zapsplat.com
