64) #PoliceWaliPublic - Interview with Sunchika Pandey
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In this captivating, hosts Sharan and Sudeep sit down with the remarkable Sunchika Pandey, the founder of HAT media. Known for making Mumbai Police approachable on social media, Sunchika shares insights into her fascinating journey from being a crime reporter to shaping the online persona of one of India's largest police forces.
The episode kicks off with a deep dive into Mumbai Police's branding journey, exploring the initial objectives, strategies, and the evolution over time. The hosts probe into the proposed brand personality, its pros and cons, and draw comparisons with other public service entities doing an exceptional job.
Navigating through the complexities of working with governmental organizations, Sunchika sheds light on her experiences dealing with political interference, brand image crises, and the processes she implemented to maintain consistency in personality and messaging.
As the conversation shifts to the impact of COVID-19 on her role, listeners get an insider's view of Sunchika's hectic yet purposeful days. The episode also unveils personal stories, from Sunchika's adventurous spirit to her journey from Ranchi to Mumbai.
Delving into journalism, the hosts explore Sunchika's why and the fascination for crime reporting, sharing intriguing anecdotes from her most interesting assignments. Transitioning to the realm of brand building, Sunchika divulges her approach to working with clients, defining online reputation management, and recounting her biggest brand turnaround.
The episode concludes with insights into entrepreneurship, as Sunchika details the inception of HAT media, its rapid growth, and the criteria for joining her dynamic team. The hosts leave listeners eagerly anticipating Sunchika's next exciting assignment.
Tune in for a riveting conversation that demystifies the world of social storytelling, brand building, and entrepreneurship, all served with simplicity, and a touch of humor. This is one episode you won't want to miss!
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CREDITS
- Album Art & Design by ting.in
- Voiceovers by Anjale Stephanos
- Audio Edit by Janhavi Pethkar
- Video Edit by Jayesh
- Music from Zapsplat.com
