65) Sales Tales: The Ethical Dilemma of Action Vs Impact
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In this episode, Sharan and Sudeep dive into the often-overlooked realm of sales, exploring its pivotal role in building remarkable brands.
The hosts kick off by highlighting the significant role sales plays in revenue generation, emphasising that no brand can thrive without a robust sales function. Sharan recounts a recent LinkedIn post that sparked varied reactions, setting the stage for an engaging discussion on ethical dilemmas faced in the sales arena.
As Sudeep shares his own experience, the hosts draw attention to the scarcity of sales case studies compared to their marketing counterparts, attributing it to the unique nature of each sales situation. The episode unfolds as a journey through their respective sales stints, revealing valuable lessons learned and emphasising the symbiotic relationship between sales and marketing.
Sales Tales will be a series, on CoBB, of stories and experiences that underscore how every sales challenge becomes an opportunity for collaboration between the two crucial functions, ultimately driving business success.
They sign-off with a special invitation to you, the listeners, to pitch in and join in as a guest on the show.
Tune in for a candid exploration of the ethical complexities faced in the pursuit of sales in the Business of Brands.
As always, do mail us your feedback, comments and any questions you may have for our hosts at mail@cobbcast.net. We love hearing from you.
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Sudeep Chawla - Linkedin
Sharavana Raghavan - Linkedin
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CREDITS
- Album Art & Design by ting.in
- Voiceovers by Anjale Stephanos
- Audio Edit by Janhavi Pethkar
- Music from Zapsplat.com
