67) Get Started on Your Distribution Journey
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In this episode, Sharan and Sudeep dive into a crucial topic for emerging FMCG businesses : How to get started on your distribution journey. The duo acknowledges the challenges D2C businesses face in terms of scale, margins, and profits, and present a ridiculously simple approach to kickstart General Trade (GT) distribution.
The strategy begins with an interesting move – start local. Take your products to nearby retail stores, offering them 100% of the sales to test the waters and gauge your product's appeal. Blend in with the store's team, observe shopper behaviour, and tweak your message to drive sales without resorting to discounts.
The hosts emphasise the importance of talking to shoppers, understanding why they choose competitor brands, and being open to evolving your message, packaging, or product itself. They encourage entrepreneurs to handle distribution themselves initially, skipping middlemen to make decisions based on first-hand experience.
After navigating this process in about 40 local stores, leverage the gathered data to approach distributors with confidence. The episode's actionable steps, infused with the hosts' trademark simplicity and clarity, promise to demystify the intimidating realm of GT distribution for aspiring FMCG businesses.
Remember this: Simple does not mean its easy. Building distribution is hard. Bloody hard, but its definitely worth it.
Tune in to discover a practical roadmap for accelerating your business through effective distribution.
As always, do mail us your feedback, comments and any questions you may have for our hosts at mail@cobbcast.net. We love hearing from you.
CONNECT WITH OUR HOSTS
Sudeep Chawla - Linkedin
Sharavana Raghavan - Linkedin
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CREDITS
- Album Art & Design by ting.in
- Voiceovers by Anjale Stephanos
- Audio Edit by Janhavi Pethkar
- Music from Zapsplat.com
