68) Impact of the AI on Marketers
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In today's episode of CoBB, Sharan & Sudeep dive into the digital age's hottest topic. Strap in as they unravel how AI is revolutionizing the marketing landscape, making waves with its potential to amplify creativity and efficiency, and shaking up the very nature of marketing jobs.
They kick off with a thought-provoking look at AI's dual-edged sword: its boundless possibilities and the perceived threat to traditional jobs. Imagine a world where marketers can experiment without limits, where creativity is not just a skill but a superpower enhanced by AI. They delve into how AI is pushing marketers to evolve from mere number crunchers to strategic thinkers, ensuring every move is both efficient and effective.
AI has the ability to redefine how we understand customer engagement. But, marketers are advised to watch out not to overdo it too.
Then, brace for a reality check. The real threats aren't job losses, but complacency and reluctance to embrace AI. They argue against the misconception of AI as a one-stop replacement for agencies and stress the importance of building AI capabilities within teams.
Wrapping up, our hosts shine a light on the underdog: small businesses. Can AI level the playing field against bigger players? Tune in to this intriguing episode where our hosts demystify AI's role in marketing, urging marketers to adapt, evolve, and thrive in an AI-dominated world.
As always, do mail us your feedback, comments and any questions you may have for our hosts at mail@cobbcast.net We love hearing from you.
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Sharavana Raghavan - Linkedin
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CREDITS
- Album Art & Design by ting.in
- Voiceovers by Anjale Stephanos
- Audio Edit by Janhavi Pethkar
- Music from Zapsplat.com
