CoBB | Conversations on the Business of Brands

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In the 2nd of Marketing Side of Sales, Sharan and Sudeep delve deep into the difference between shoppers, consumers, and customers.

They pose an intriguing question: What really separates a shopper from a consumer or a customer? It's not just semantics; it's the key to unlocking the shopper's mind.

Then, they dive into the art of getting your product off the shelf and into shopping carts. It's not just about what you're selling, but where and how you're selling it. Product placement and location-specific communication aren't just buzzwords; they're the secret sauce to shopper seduction.

But wait, there's more! Ever heard of the 5S of Shopper Marketing? Sharan and Sudeep break it down from 'See' to 'Select.' It’s like a first date for your product – making the right first impression is crucial.

And for those who think shopping is always planned – think again. Our hosts discuss the wild world of impulse buys versus planned purchases. Why do we sometimes throw caution (and our shopping list) to the wind?

Stay tuned for a little teaser about Part 3 – Merchandising. It’s like the cliffhanger at the end of your favorite TV show, but better because it's about brand building.

So, if you're curious to know the difference between a shopper picking a toothbrush and a chocolate bar, tune in. Like they always say, "It's not just business, it's the business of brands."

As always, do mail us your feedback, comments and any questions you may have for our hosts at mail@cobbcast.net. We love hearing from you.

SHOW WEBSITE

CONNECT WITH OUR HOSTS

Sudeep Chawla - Linkedin⁠

Sharavana Raghavan - ⁠Linkedin⁠

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CREDITS

- Album Art & Design by ting.in

- Voiceovers by Anjale Stephanos

- Audio Edit by Janhavi Pethkar

- Music from Zapsplat.com