All Episodes
Displaying 41 - 60 of 156 in total
110) In Conversation with the CoFounder of 'The Baker's Dozen' - Sneh Jain (Part-2)
In Part 2 of our conversation with Sneh Jain, co-founder of The Baker’s Dozen, we dive into the operational challenges and strategic pivots that shaped the growth of o...
109) In Conversation with the CoFounder of 'The Baker's Dozen' - Sneh Jain (Part-1)
In this episode of *Conversations on the Business of Brands*, Sudeep and Sharan sit down with Sneh Jain, co-founder of *The Baker’s Dozen*, to discuss his journey of b...
108) Want... Fear... Marketing
In this episode, hosts Sudeep Chawla and Sharavana Raghavan delve into the psychology of marketing by discussing the power of emotions in brand communication. The epis...
107) Brand Marketing Vs Performance Marketing
In this episode of CoBB, hosts Sharan and Sudeep revisit the ever-relevant debate between performance and brand marketing, analyzing the strategic shifts made by two i...
106) GAMeS D2C Brands Must Play
In this episode, Sharan and Sudeep dissect the critical “GAMeS” Direct-to-Consumer (D2C) brands must play to succeed. With a sharp focus on building sustainable growth...
105) In Conversation With The Practical Marketer - Saurabh Bajaj (Part-II)
In the final part of our conversation with Saurabh Bajaj, EVP of Prepaid Marketing at Vodafone Idea and author of "The Practical Marketer," we explore his journey thro...
104) In Conversation With The Practical Marketer - Saurabh Bajaj (Part-I)
In this episode of CoBB, Sharan and Sudeep engage in a lively discussion with their friend and ex-colleague Saurabh Bajaj, currently EVP of Prepaid Marketing at Vodafo...
103) Brand Building From Scratch - Part 4 - Humans of Business
In the final installment of our special 100th episode, we focus on the human side of brand building—scaling teams, fostering culture, and the leadership strategies tha...
102) Brand Building From Scratch - Part 3 - Scaling Distribution
In the third segment of our special 100th episode, we shift focus to the critical challenges of scaling and distribution. Our expert panel, including Puru Gupta, Manas...
101) Brand Building From Scratch - Part 2 - The Road Ahead
In this continuation of CoBB's milestone 100th episode, we dive deeper into the world of brand building with our expert panel of guests. Hosts Sharavana Raghavan and S...
100) Brand Building From Scratch - Part 1 - Insights from the Frontline
In this landmark 100th episode, we bring together a dynamic panel of guests to explore diverse perspectives on brand building. Joining hosts Sharavana Raghavan and Sud...
99) T-Zone Specialisation: Deep Expertise For Wide Impact
Sharan and Sudeep delve into the concept of T-shaped expertise and its significance in various fields such as marketing, business, and even yoga. They discuss the impo...
98) Metrics & Measurements: Making Sense of the Numbers
Metrics & Measurements: Making Sense of the Numbers In this episode, Sharan and Sudeep delve into the crucial topic of metrics and measurements in business. They chal...
97) Navigating the Fine Line: Misleading Advertising
In this episode, Sharan and Sudeep delve into the complexities of misleading advertising within the realm of ethical marketing. They challenge the traditional understa...
96) Brand Loyalty: A Marketing Reality Check
In this episode, Sharan and Sudeep dive into the intricate realities of brand loyalty. Is it truly an emotional bond or merely a matter of convenience and habit? This ...
95) 3 Fs of an Effective Marketer
In this episode of CoBB | Conversations on the Business of Brands, Sharan and Sudeep dive into the core attributes that make a marketer effective daily. This is not ab...
94) Demystifying Unit P&L
In this episode, Sharan and Sudeep tackle the critical topic of Unit P&L, breaking down its importance, common pitfalls, and practical applications for startups. Wheth...
93) The Art of Insight: Priya Lobo on Shaping Market Trends
In the finale of our engaging three-part series with Priya Lobo, we dive deep into the mechanics of successful market research and the personal attributes that can mak...
92) Navigating a Career in Market Research: Insights from Priya Lobo, CEO - Ormax Compass
In this second instalment of our three-part series with Priya Lobo, CEO of Ormax Compass, we delve into her personal journey to the top and the vital lessons learned a...
91) Decoding Market Research For Start-ups with Priya Lobo - CEO Ormax Compass
In this enlightening episode, Sharan and Sudeep are joined by Priya Lobo, CEO of Ormax Compass and a veteran in market research. This episode kicks off the first part ...