All Episodes
Displaying 121 - 140 of 153 in total
29) By the Power of Superstars!
This week we get into the one of the most debated and most entertaining of Brand Building topics. Should a Brand use celebrity endorsements or not? There are two scho...
28) Going To Market on the Brand Wagon
This episode, hop on the brand wagon with Sharan and Sudeep as they explore how Go-to-Market (GTM) choices can be extensions of the core brand strategy. In this episod...
27) Q&A on the CoBB
We’re 25 episodes in. Yay!!! First up, a big big round of thanks to all our listeners / now viewers across platforms. Your engagement and feedback is what is keeping t...
26) Of Marketing, Marketers & Start-up Brand Building - A chat with Bharath Sastry (Video)
This episode, we break away from the regular format, to invite our first ever guest on the show, Mr. Bharath Sastry, the CEO of Vistaprint, India. In a pithy conversat...
26) Of Marketing, Marketers & Start-up Brand Building - A chat with Bharath Sastry (Audio Only)
This week, we break away from the regular format, to invite our first ever guest on the show, Mr. Bharath Sastry, the CEO of Vistaprint, India. In a pithy conversation...
25) Price Tag Positioning
A lot of entrepreneurs do not think of pricing from a Brand Strategy angle. The tendency is to look at it as a derivative of multiple ‘uncontrollable’ factors. Sudeep ...
24) The Silent Salesmen
Sharan interviews Sudeep on what he calls an oxymoron on a title. Sudeep for his part turn’s the cliche of the the loud salesmen on its head to talk about the silent k...
23) Spilling The Beans on Brand Workshops
Get ready for the great reveal as Sudeep delves into Sharan’s secretive and dramatic world of brand strategy workshops. Join us as we go behind the scenes to witness t...
22) Case Study 04: A Toy Story for All Ages
If an underdog protagonist and a seemingly unbeatable antagonist make for a gripping story, then this episode fits the bill perfectly. Sharan interviews Sudeep about ...
21) Case Study 03: Harpiqued by Reality
The best of consumer insights are those that are the most obvious and hidden in plain sight. Once in a while there comes an opportunity to examine a complete new reali...
20) 5 Qualities of a Great Marketer
For the most parts, Marketing is seen as a very attractive career option to outsiders, glamorous even. Not until you’re in the thick of it do you realise that a market...
19) Is Your Brand Ready To Scale?
Often businesses delay active Brand Building. The most common cited reason is that we aren’t ready yet. One day, when they wake up to the need of having a strong brand...
18) 7 Ways To Scare A Marketer
If you’re a marketer, be scared. Very scared. The final quarter is upon us and the dreaded marketing conversations and recommendations from all and sundry are but guar...
17) 6 Terms We (Hopefully) Won’t Miss in 2023
In this year-end episode, Sharan to make a wish list of terms he wants entrepreneurs & Brand owners to stop using in the coming year, for various reasons. He claims th...
16) What & How to Measure Pre & Post Ad Campaigns
Strap yourselves in, a grab a notepad and pen / pencil as is your wont. In this day of ‘LinkedIn’ advertising and a lot of iconic brands being panned for their unimagi...
15) 7 Reasons Why Brands Fail & How to Avoid Them
More than 90% of all innovations fail and this is proof that processes and systems are not enough to guarantee the success of a Brand. In this episode, Sharan and Sude...
14) Sales Vs Marketing - Can the eternal frenemies combine forces?
Sudeep answers the big question, by breaking it down to the bare bones. He speaks of long & short-term thinking that tends to pull in different directions by the very ...
13) Case Study 02 - Tangled Up in Orange
Sudeep gets Sharan to rewind the clock back a decade and tell us all how he single handedly (🙄) rescued Tang India and moved it from a loss leader to a high profit hig...
12) How to Write a Marketing Brief
Following-up on the promise from episode 10, Sharan invites Sudeep to further the case of the ‘Healthy Chocolate’ proposition. Sudeep reframes the concept of a brief t...
11) Death by Differentiation
Sudeep interviews Sharan on his dramatic title for the episode, but both quickly settle in, to ally a concern that haunts a lot of the business owners and custodians. ...