All Episodes
Displaying 141 - 153 of 153 in total
10) Creating a Brand Proposition
Sharan puts Sudeep on the spot to get him to create a brand proposition from scratch for a ‘Healthy Chocolate’ brand. Sudeep is more than upto the challenge with all t...
09) Marketing & The Mystery of the Vanishing Briefs
Sudeep and Sharan break away from mould of interviewing each other, to go on an investigative journey to solve the mystery of the vanishing marketing briefs. It is oft...
Introducing Sharavana Raghavan aka Sharan
Sudeep attempts to reveal the person behind the name by digging into Sharan’s past to reveal a few dark secrets and gets him to describe the work he does today. Sharan...
08) Before the Digital Dive...
This week's episode begins with Sudeep trying to provoke Sharan by asking him if digital first brands are a fad and they go into detail on what brands need to consider...
07) Case Study 01 - The Rebranding of Dairy Milk Eclairs
Sharan implores Sudeep to roll back the years and speak about a time wen he actually put to use all that they speak about on the show. Sudeep shares his experience of ...
An Introduction to Sudeep Chawla
Sharan Interviews Sudeep to uncover the origin story of the fitness enthusiast and poet within the marketer cum educator to get to know the person behind the immaculat...
06) Brand Purpose - What's the point?
Sudeep touches upon Sharan’s pet peeve a.k.a Brand Personality. He tables the different types of Brand Purpose used by different brands. Sharan accuses Brand Purpose o...
05) How to frame your Brand's Personality
Sharan presents a case for Brands to define and use their 'personality' to drive distinctiveness. Sudeep’s dislike for frameworks not withstanding, Sharan walks us thr...
04) Measure Whatever You Treasure
Sudeep speaks on the importance of inculcating the discipline of constantly measuring critical marketing metrics to track any form of marketing success. He assuages Sh...
03) The Millennial Myth
Sudeep interviews Sharan on his disfavour for the the mainstream marketing narrative on generational classifications like Millennials, Gen-Zs, Gen-Xs, etc. Sharan impl...
02) Branding Without Marketing
Sharan interviews Sudeep on his views on building a brand without marketing. They speak about the difference between branding & marketing and how the responsibility of...
01) Brand As A Growth Lever
Sudeep kicks off CoBB by interviewing Sharan on the attitudes and approaches he notices towards brand building among the businesses he interacts with. They discuss how...
Trailer
In the trailer, your hosts Sudeep Chawla & Sharavana Raghavan discuss the title of the podcast 'CoBB - Conversations on the Business of Brands', introduce the concept ...