All Episodes
Displaying 91 - 120 of 141 in total
45) The Dumbs & Smarts of a Marketer
Please tell us what topics you'd like to have discussed on the CoBB, by filling in this CONTENT SUGGESTION FORM It only takes a few minutes, and it will help us provid...
44) The Elusive Art of Brand Extensions
In today's discussion, Sharan & Sudeep tackle a topic that seems deceptively simple yet proves to be a formidable task, even for the largest companies: Brand Extension...
43) Adventures of a Product Maverick (Video)
In this episode of CoBB, we have Lijo Isac, a complete maverick. After his MBA, unlike most of his peers, he shunned the top jobs t go work fo new age internet compani...
43) Adventures of a Product Maverick
In this episode of CoBB, we have Lijo Isac, a complete maverick. After his MBA, unlike most of his peers, he shunned the top jobs to go work for new age internet compa...
42) How To Fire Your Agency
Today, we dive into a topic that's often challenging yet necessary in the business world: "How to Fire an Agency." In this episode, Sharan interviews Sudeep to discuss...
41) Why Do Brands Advertise?
Have you heard of The Spinner? They made headlines just before the pandemic for their eerie ability to brainwash individuals through targeted ads and news feeds. Imagi...
40) Inspiring Creative Agency Magic
In this episode, we explore the world of creative agencies and the vital role they play in building successful Brands. Have you ever wondered why more companies don’t...
39) Taming TAM, SAM, SOM
Sharan and Sudeep delve into the topic of TAM, SAM, and SOM. These acronyms may sound like alphabet soup to some, but they have become common place especially after 2 ...
38) Critiquing Creatives
Often Marketing is propagated to be this creative endeavour. However, marketing is all about inspiring the creatively inclined and then objectively reviewing and provi...
37) What Exactly is Strategy?
In today's episode, Sharan & Sudeep explore a fundamental yet often misunderstood concept: Strategy. Have you ever come across organizations claiming to have a strate...
36) How to Write a Brand Concept
In Episode 32, where Sharan & Sudeep has discussed DIY market research, we had a lot of enquiries about research stimuli in general and Brand Concept cards in specific...
35) Tayyari PR Ki
We wanted to wanted wait a while before discussing this topic. With the dust settling just a bit (maybe), Sharan & Sudeep have decided to share their thoughts on the C...
34) A CMO's Guide To The Marketing Galaxy | Interview with Mr. Narayan Sundararaman - CMO, Bajaj Auto (Video)
In this episode, Sharan & Sudeep interview Narayan Sundararaman, the CMO of #BajajAuto and a veteran marketer with over 25 years of experience across various industrie...
34) A CMO's Guide To The Marketing Galaxy | Interview with Mr. Narayan Sundararaman - CMO, Bajaj Auto (Audio Only)
In this episode, Sharan & Sudeep interview Narayan Sundararaman, the CMO of #BajajAuto and a veteran marketer with over 25 years of experience across various ind...
33) Inciting Insights
Marketers often refers to this term ‘insights’ as the holy grail of marketing. The term is often used liberally to glorify any marketing activity. This results in a di...
32) DIY Market Research
This episode of CoBB delves deeper into the topic of measuring brand progress, following the enormous interest generated by a previous episode, 'Measure Whatever You...
31) Fancy Marketing Career Goals - Becoming better Marketers
In the Q&A episodes to celebrate the 25 episodes mark, Sharan & Sudeep chose to skip a specific question because it is something they have been asked not just by podc...
30) Integrated Mindful Campaigns
In this episode of CoBB, Sharan and Sudeep explore the world of Integrated Marketing Campaigns (IMCs) and how businesses of all sizes can run successful and memorable ...
29) By the Power of Superstars!
This week we get into the one of the most debated and most entertaining of Brand Building topics. Should a Brand use celebrity endorsements or not? There are two scho...
28) Going To Market on the Brand Wagon
This episode, hop on the brand wagon with Sharan and Sudeep as they explore how Go-to-Market (GTM) choices can be extensions of the core brand strategy. In this episod...
27) Q&A on the CoBB
We’re 25 episodes in. Yay!!! First up, a big big round of thanks to all our listeners / now viewers across platforms. Your engagement and feedback is what is keeping t...
26) Of Marketing, Marketers & Start-up Brand Building - A chat with Bharath Sastry (Video)
This episode, we break away from the regular format, to invite our first ever guest on the show, Mr. Bharath Sastry, the CEO of Vistaprint, India. In a pithy conversat...
26) Of Marketing, Marketers & Start-up Brand Building - A chat with Bharath Sastry (Audio Only)
This week, we break away from the regular format, to invite our first ever guest on the show, Mr. Bharath Sastry, the CEO of Vistaprint, India. In a pithy conversation...
25) Price Tag Positioning
A lot of entrepreneurs do not think of pricing from a Brand Strategy angle. The tendency is to look at it as a derivative of multiple ‘uncontrollable’ factors. Sudeep ...
24) The Silent Salesmen
Sharan interviews Sudeep on what he calls an oxymoron on a title. Sudeep for his part turn’s the cliche of the the loud salesmen on its head to talk about the silent k...
23) Spilling The Beans on Brand Workshops
Get ready for the great reveal as Sudeep delves into Sharan’s secretive and dramatic world of brand strategy workshops. Join us as we go behind the scenes to witness t...
22) Case Study 04: A Toy Story for All Ages
If an underdog protagonist and a seemingly unbeatable antagonist make for a gripping story, then this episode fits the bill perfectly. Sharan interviews Sudeep about ...
21) Case Study 03: Harpiqued by Reality
The best of consumer insights are those that are the most obvious and hidden in plain sight. Once in a while there comes an opportunity to examine a complete new reali...
20) 5 Qualities of a Great Marketer
For the most parts, Marketing is seen as a very attractive career option to outsiders, glamorous even. Not until you’re in the thick of it do you realise that a market...
19) Is Your Brand Ready To Scale?
Often businesses delay active Brand Building. The most common cited reason is that we aren’t ready yet. One day, when they wake up to the need of having a strong brand...