All Episodes
Displaying 121 - 141 of 141 in total
18) 7 Ways To Scare A Marketer
If you’re a marketer, be scared. Very scared. The final quarter is upon us and the dreaded marketing conversations and recommendations from all and sundry are but guar...
17) 6 Terms We (Hopefully) Won’t Miss in 2023
In this year-end episode, Sharan to make a wish list of terms he wants entrepreneurs & Brand owners to stop using in the coming year, for various reasons. He claims th...
16) What & How to Measure Pre & Post Ad Campaigns
Strap yourselves in, a grab a notepad and pen / pencil as is your wont. In this day of ‘LinkedIn’ advertising and a lot of iconic brands being panned for their unimagi...
15) 7 Reasons Why Brands Fail & How to Avoid Them
More than 90% of all innovations fail and this is proof that processes and systems are not enough to guarantee the success of a Brand. In this episode, Sharan and Sude...
14) Sales Vs Marketing - Can the eternal frenemies combine forces?
Sudeep answers the big question, by breaking it down to the bare bones. He speaks of long & short-term thinking that tends to pull in different directions by the very ...
13) Case Study 02 - Tangled Up in Orange
Sudeep gets Sharan to rewind the clock back a decade and tell us all how he single handedly (🙄) rescued Tang India and moved it from a loss leader to a high profit hig...
12) How to Write a Marketing Brief
Following-up on the promise from episode 10, Sharan invites Sudeep to further the case of the ‘Healthy Chocolate’ proposition. Sudeep reframes the concept of a brief t...
11) Death by Differentiation
Sudeep interviews Sharan on his dramatic title for the episode, but both quickly settle in, to ally a concern that haunts a lot of the business owners and custodians. ...
10) Creating a Brand Proposition
Sharan puts Sudeep on the spot to get him to create a brand proposition from scratch for a ‘Healthy Chocolate’ brand. Sudeep is more than upto the challenge with all t...
09) Marketing & The Mystery of the Vanishing Briefs
Sudeep and Sharan break away from mould of interviewing each other, to go on an investigative journey to solve the mystery of the vanishing marketing briefs. It is oft...
Introducing Sharavana Raghavan aka Sharan
Sudeep attempts to reveal the person behind the name by digging into Sharan’s past to reveal a few dark secrets and gets him to describe the work he does today. Sharan...
08) Before the Digital Dive...
This week's episode begins with Sudeep trying to provoke Sharan by asking him if digital first brands are a fad and they go into detail on what brands need to consider...
07) Case Study 01 - The Rebranding of Dairy Milk Eclairs
Sharan implores Sudeep to roll back the years and speak about a time wen he actually put to use all that they speak about on the show. Sudeep shares his experience of ...
An Introduction to Sudeep Chawla
Sharan Interviews Sudeep to uncover the origin story of the fitness enthusiast and poet within the marketer cum educator to get to know the person behind the immaculat...
06) Brand Purpose - What's the point?
Sudeep touches upon Sharan’s pet peeve a.k.a Brand Personality. He tables the different types of Brand Purpose used by different brands. Sharan accuses Brand Purpose o...
05) How to frame your Brand's Personality
Sharan presents a case for Brands to define and use their 'personality' to drive distinctiveness. Sudeep’s dislike for frameworks not withstanding, Sharan walks us thr...
04) Measure Whatever You Treasure
Sudeep speaks on the importance of inculcating the discipline of constantly measuring critical marketing metrics to track any form of marketing success. He assuages Sh...
03) The Millennial Myth
Sudeep interviews Sharan on his disfavour for the the mainstream marketing narrative on generational classifications like Millennials, Gen-Zs, Gen-Xs, etc. Sharan impl...
02) Branding Without Marketing
Sharan interviews Sudeep on his views on building a brand without marketing. They speak about the difference between branding & marketing and how the responsibility of...
01) Brand As A Growth Lever
Sudeep kicks off CoBB by interviewing Sharan on the attitudes and approaches he notices towards brand building among the businesses he interacts with. They discuss how...
Trailer
In the trailer, your hosts Sudeep Chawla & Sharavana Raghavan discuss the title of the podcast 'CoBB - Conversations on the Business of Brands', introduce the concept ...